Good American co-founder and CEO on launching a size-inclusive denim brand with Khloé Kardashian
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Good American co-founder and CEO on launching size-inclusive denim brand
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Good American co-founder and CEO on launching a size-inclusive denim brand with Khloé Kardashian

02:35
Tue, Nov 9 202110:36 AM EST

Good American co-founder and CEO Emma Grede speaks with segment producer and reporter Brandon Gomez about launching a size-inclusive denim brand in an industry that historically lacks options for all body types. Grede also discusses her partnership with Khloé Kardashian and how their company, which started as a passion project, has grown into a commercial success over the last five years.